A NORFOLK dental practice has announced details of a contest to find the county’s most nervous patient.
The West Earlham Dental Health Practice has become increasingly aware of the number of patients putting their oral health at risk as a result of ‘dental phobia’, so has teamed up with a leading UK expert in tackling such fears.
Dr Sharma, owner of the West Earlham Dental Health Practice, has tasked renowned psychotherapist James Brittain, with providing a course of phobia treatment to one lucky patient – in the hope of curing their fear for good.
The selected ‘dental-phobic’ Norfolk resident will receive a series of support sessions from James, followed by any required dental treatment.
“It’s a sad fact that a large number of people are putting off dental appointments, and ignoring their oral health, because they are petrified of visiting a dentist,” said Dr Sharma.
“This has been something which has frustrated my team and I for a while, so we decided to seek out a psychotherapist with specialist knowledge in shifting phobias – and James is the perfect person.
“He’s worked extensively in healthcare environments to deal with phobias previously, so we’re really hopeful that we’ll achieve some good success for our lucky winner.”
The chosen patient will be selected by a team of judges, and will receive their treatment between now and the end of the year.
All entries should be received by the close of day on Friday 15th November and are open to those over 16 and living in the Norwich and surrounding area. Rules apply.